Step one · Open now

Burn it down.

get angry. then say it out loud.

The film is the gasoline. Our Big Mother Energy, together, is the match.

First, get angry

The Match.

Two ways in. First, watch No Country for Mothers with us at a free virtual screening. Then join The Match: live conversations with the community organizers who are already lighting it up.

The gasoline.

Free virtual screenings of No Country for Mothers.

Save my seat →

The match.

Live conversations with organizers who hosted or attended a screening.

Join a live taping →

Then, every week

How we burn it all down.

everywhere. every day.

Tap each one as you do it this week

House rules. Keep it nonpartisan. First names only. No children's faces. Don't change the words.

What we burn. What we build.

The judgmentSupport that shows up

The silenceThe truth, out loud

Doing it aloneA seat in the big decisions

“That's just how it is.”A country for mothers and by mothers.

Burn It Down · Oct 19 – Jan 10

Twelve weeks. Twelve burns.

One topic a week. Each week names one thing that isn't working for mothers, calls out the brands that should be talking about it, and shows what we build instead. January 10 is the blitz.

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See the twelve weeks The scoreboard →

Straight from the audits

The wall.

Words from mothers who've done the audit, shared with permission, first names only.

Dana · The Operator

“I ran a 40-family carpool for three years without one missed pickup.”

run my own operations consultancy.

Priya · The Advocate

“Got the school to add an after-care program in one semester.”

sit on the school board.

Marisol · The Rainmaker

“Raised $18,000 for the playground with a bake sale and twelve phone calls.”

Make it yours

Your burn. Your build.

Fill in the brackets and post it.

We are done having these conversations in isolation. Here's what I'm burning down: [the judgment / the silence / doing it alone / "that's just how it is"]. Here's what I'm rebuilding: [support that shows up / the truth, out loud / a seat in the big decisions / a country for mothers and by mothers]. [One true sentence about why. Something from your own life.] [What you're owning: "My part is ___."] Your story is yours to tell. Our future is ours to build. But we all have to play a role. Own yours.

Next: step two, rebuild →