Burn It Down · Oct 19 – Jan 10

Twelve weeks. Twelve burns.

one a week. then the blitz.

One topic a week. Each week names one thing that isn't working for mothers, burns it down in public, and shows what we build instead.

This week · Oct 12–18
The culture that says we are less than.Open →
0The culture that says we are less than.Launch. One burn under them all.Oct 12–181Week 1Opens Monday, October 19 · Oct 19–25Oct 19–252Week 2Opens Monday, October 26 · Oct 26–Nov 1Oct 26–Nov 13Week 3Opens Monday, November 2 · Nov 2–8Nov 2–84Week 4Opens Monday, November 9 · Nov 9–15Nov 9–155Week 5Opens Monday, November 16 · Nov 16–22Nov 16–226Week 6Opens Monday, November 23 · Nov 23–29Nov 23–297Week 7Opens Monday, November 30 · Nov 30–Dec 6Nov 30–Dec 68Week 8Opens Monday, December 7 · Dec 7–13Dec 7–139Week 9Opens Monday, December 14 · Dec 14–20Dec 14–2010Week 10Opens Monday, December 21 · Dec 21–27Dec 21–2711Week 11Opens Monday, December 28 · Dec 28–Jan 3Dec 28–Jan 312Week 12Opens Monday, January 4 · Jan 4–10Jan 4–10
Sunday, January 10 · The blitz.Everything at once
One burn, seven days
MonThe BurnMegan to camera: burn down X, build Y. Then call out the brands by name.
TueRepostRepost and tag the brands, as a community, until they share it on their page.
WedFrom the wallOne real mother's words on the topic, with permission.
ThuThe MatchThe conversation show. Call for guests, or announce the taping.
FriThe BuildWhat we build instead, and who is already building it.
SatRepostRepost the week's posts, including Wednesday's mother.
SunOwn yoursOne thing Megan owned this week. Then: own yours.

Every caption ends the same way: Watch the film. Join The Match. Link in bio.

Your story is yours to tell.

Our future is ours to build.

But we all have to play a role.

Own
yours.