Burn it down.
The plan for taking the conversation that happens after a screening of No Country for Mothers to where mothers already are: the feed.
See the twelve weeksBurn down the culture that says we are less than. Build one that shows our power.
Show the world what happens when we harness big mother energy.
Twelve weeks, one topic a week, on Instagram and LinkedIn. Each week names one thing that isn't working for mothers, burns it down in public, calls out the brands that should be talking about it, and shows what we build instead. Run by Big Mother Energy, alongside the Moms First screenings, with the film's hosts across the country carrying it.
The way there is awareness first, then watching, then the conversation, then action. Mothers talking to each other in public instead of alone. Brands sharing it on their own pages. The cultural shift is what moves policy. This is how we start it.
shared it.
One number. Brands that shared it on their page. Then January 10, the blitz: every call-out, all at once.
We call out brands. We repost until they share.
Monday. The call-out.
Megan to camera, then she names the brands that should be talking about this week's burn. By name, on the post.
The community reposts.
Mothers repost and tag the brand. Hers, hers and hers. One tap each, a hundred at a time. No capacity needed.
We don't stop.
The same ask, in the brand's mentions, every day, until they share it on their own page. Playful. Public. Relentless.
The brand shares.
That's the win. Their followers meet the film and The Match. Reach leaves the mom bubble. We name them on Friday's Build.
Her words keep it human.
Wednesday, one mother's answer from the comments becomes the post. She shares it. Her people arrive.
What happens, when.
Most days, a repost or a comment.
Watch the film when she can. Come to The Match when she wants the room. Nothing goes on her calendar until she asks for it.
Four ways in.
Follow @bigmotherenergy. Repost Monday's Burn and tag the brands. Answer the question: tell me below. That's the whole job.Hosted a screening? Say I'm in. Run the Monday kit, burn it locally with your town's number, call out your local brands.You sell to mothers. Share the week's Burn on your own page. We'll name you on Friday's Build and thank you louder than we asked.Already doing something about one of the twelve burns? Apply for your week on The Match.Every caption ends the same way: Watch the film. Join The Match. Link in bio.
@bigmotherenergy · @momsfirstus · #BurnItDown · wearethematch.com
