Big Mother Energy × Moms First · Oct 19, 2026 – Jan 10, 2027

Burn it down.

A twelve-week social campaign that takes the conversation after No Country for Mothers to where mothers already are: the feed.

Download the plan (6 pages)Download the full plan (30 pages)
The mission and the purpose

The mission: burn down the culture that says we are less than, and build one that shows our power.

The purpose: show the world what happens when we harness big mother energy.

Awareness first, then watching, then the conversation, then action. The cultural shift is what moves policy. This is how we start it.

Who, what, where, when, why, how
Who

The mothers we're mobilizing: the nearly 1,000 who already hosted No Country for Mothers, the moms in their communities, and every mother in a feed who is out there looking to be hired, looking for an opportunity, looking for a way in. This is it. This is step one.

What

Burn It Down: a twelve-week campaign, one topic a week. Each week burns down one thing that isn't working for mothers, calls out the brands that should be talking about it, and shows what we build instead.

Where

On social first: Instagram and LinkedIn, where mothers already are. From there to the virtual screenings, The Match live tapings, and the hosts' own towns. Not in person, not on Zoom, until she asks.

When

Monday, October 19, 2026 through Sunday, January 10, 2027. Seven posts a week, one burn a week, the blitz on January 10.

Why

The culture war on mothers is on social media, so that's where we bring mothers back together. Moms First works the policy side; the cultural shift is what moves it.

How

Monday to camera, with the call-out. The community reposts and tags until the brand shares, and each mom passes it to three more. Wednesday, one mother's words. Thursday, The Match. Friday, The Build. Sunday, Own yours. Every caption: Watch the film. Join The Match. Link in bio.

One burn, seven days
MonThe BurnMegan to camera, burn down X, build Y, then call out the brands by name.
TueRepostRepost and tag the brands, say why you're watching, tag the three moms you're bringing in and DM them a seat.
WedFrom the wallOne real mother's words on the topic, with permission.
ThuThe MatchThe conversation show.
FriThe BuildWhat we build instead, and who is already building it.
SatRepostThe week's posts, including Wednesday's mother.
SunOwn yours
The twelve burns
1Week 1Opens Monday, October 19 · Oct 19–25Oct 19–252Week 2Opens Monday, October 26 · Oct 26–Nov 1Oct 26–Nov 13Week 3Opens Monday, November 2 · Nov 2–8Nov 2–84Week 4Opens Monday, November 9 · Nov 9–15Nov 9–155Week 5Opens Monday, November 16 · Nov 16–22Nov 16–226Week 6Opens Monday, November 23 · Nov 23–29Nov 23–297Week 7Opens Monday, November 30 · Nov 30–Dec 6Nov 30–Dec 68Week 8Opens Monday, December 7 · Dec 7–13Dec 7–139Week 9Opens Monday, December 14 · Dec 14–20Dec 14–2010Week 10Opens Monday, December 21 · Dec 21–27Dec 21–2711Week 11Opens Monday, December 28 · Dec 28–Jan 3Dec 28–Jan 312Week 12Opens Monday, January 4 · Jan 4–10Jan 4–10
Sunday, January 10 · The blitz.Everything at once
How it goes viral

We call out brands. We repost until they share.

1Monday, the call-out.Megan to camera, then she names the brands that sell to mothers and should be talking about this week's burn.
2The community reposts.Mothers repost and tag the brand until it shares, then tag three moms in public and DM them a seat in private.
3The brand shares.That's the win. Their followers meet the film and The Match. We name them on Friday's Build.
4Her words keep it human.Wednesday, one mother's answer from the comments becomes the post, with her first name and town.

The scoreboard is one number: brands that shared it on their page. Playful, public, never cruel.

Public tag creates visibility. Private DM creates participation.

The Mom Chain.

The public post
I watched a film every mother in America needs to see, and I want you in the next conversation. I'm playing it forward to @name, @name and @name. Check your DMs. #BurnItDown #NoCountryForMothers
The private DM
I saved you a seat. Here's the next screening and Thursday's taping of The Match. When you've watched, pass it to three more moms.
Get behind it
As a mother.

Repost Monday's Burn and tag the brands. Tag three moms, DM them a seat. Answer: tell me below.

Follow @bigmotherenergy
As a host.

Hosted a screening? Say I'm in. Run the Monday kit, burn it locally with your town's number, call out your local brands.

Download the Week One kit
As a brand.

You sell to mothers. Share the week's Burn on your own page. We'll name you on Friday's Build. One brand becomes the official amplification partner: starts the chain, makes it travel, funds the reach, co-hosts the launch screening and the January 10 finale.

Partner with us
On the crew.

Twelve Mother of… roles, from the Cut to the Press. Volunteer to start. This is step one.

Apply now
Rules of the burn
1We burn the model, never a mother.
2Brands get asked, not shamed.
3Her words only with permission, first name and town.
4No invented numbers, no invented quotes.
5Every party and no party.
6Nothing on her calendar until she asks.
7No one is asked to host again.
8Every caption ends the same way: Watch the film. Join The Match. Link in bio.
Watch the film / host a screening →Join The Match →#BurnItDown #NoCountryForMothersmegan@bigmotherenergy.com

Your story is yours to tell.

Our future is ours to build.

But we all have to play a role.

Own
yours.